Michael Schimmel is Founder of Boutique Funeral Group and Sympathy Brands, where he leads the strategic vision and growth of the organization’s portfolio of businesses, including shiva.com, Cemetery.com, and eCondolence. In this role, he is responsible for guiding innovation, strengthening community-based funeral home partnerships, and advancing the systems and services that support families through end-of-life matters with care, dignity, and compassion.